Why Thing One?
It is the first question everyone asks us and the answer is simple. We looked at powerful architecture projects in history and asked why they were successful. At their core, we found they were all generated by a singular powerful idea.
The Great Pyramid at Giza provides an example. It began with an idea from Khufu to preserve his legacy for eternity. This was the project’s thing one. From there, Khufu and his architects had to answer the same questions answered by clients and architects today.
What is its type? A tomb, physically anchored to Khufu’s name and image
What is its site? A plot aligned with the stars, a universally recognized symbol of eternity.
What is its form? A pyramid, stable and iconic, resisting the forces of weather, wind and gravity.
What is its material? Stone, still the most durable material known to man.
By aligning each decision with the original intent, a project is created that is both powerful and understandable. Although times have changed, powerful projects are still created the same way. In fact it is even more important in a world of increasing complication and distraction to remember why we are building in the first place.